Music Video Purpose

to promote a new music video

There are many ways to promote the release to a new song and this is done because the artist was not to get as many people to know about the song as possible. the artist would also want the people to buy his songs and  by advertising it to, there will be more people that will know the song and would buy it. there are many ways to promote the artist new single, an example would be to make it go viral all around the world, bringing in a bigger audience for the artist and also introducing different genres of music across the globe. Ed Sheeran has promoted his song by advertising it in many channels and radio. the song had no music video before and he recently made a music video for the song, he made the video after because then the song will be re-release in a way because the song will be known by more people and the music video could reach out to a new crowd of people that the artist alone would not be able to do. for example, Ed sheeran with his single 'Give me love' in his new album. By advertising the song on channels such as the mainstream TV would also be a great way to promote the music video, this is because there are many people that watches channels such as ITV1 and by advertising the song there, then there will be a huge increase of people who will know the song. YouTube is also a great way to promote the music artist song because there are millions of people who goes on YouTube and artist will be more know if he makes links to his Facebook page, or artist website.

create a visual representation of an artist

This song called 'Hey Ya' is from an American Hip Hop duo. i thought that this video was good in visual representation because it shows that the artist is a sort cool, funky, groovy, and fun type of character. this is shown by the attitude they give and how they act in the music video. music videos on streaming websites such as YouTube, is used to help the artist to be seen by globally, rather than having to wait months to see them do a live performance which is extremely useful because most of the audience discover new artist every day and because of that, the popularity of the artist would increase. the music video so far has nearly 26 million view en counting. the majority of people would of already known it by now because this was a success for the song itself and for the way the artist acted. i think that without the music video being in the way that it is wouldn't of made such a success as it has made now because the the music video is what makes this song stand out from the other music video that are made from other artist. what also makes this music video different is that they set the scenario as being in the backstage then going out to perform live in front of people. the video is simple but makes an effect.

to extend the playability of and provide additional income from a song

The artist for this song who is Ed Sheeran has his ways of advertising his songs. there are many ways of getting more income to the music video and one of the ways that the artist used was to make a direct like from the music video from YouTube to the artist's website on iTunes where the viewer can buy the song online and this is a good way of raising the income. the problem now is that most people does not but the album, they simply download the album illegally from the internet. this causes a problem for the artist because he would not get the amount of money that he should be getting and he would be getting. however, there will be more people that will be known of the artist and the website in which to buy the album in so this is what the artist would be hoping to achieve because this will help him get as much fans as he should be have. having more ways to make the audience connect to the artist such as a direct link to the artist website or to a site to download the song from would help the artist a lot because there will be more, and more is better.

to create synergy with other media sectors

Synergy is when two types of company's clashes with each other, this is a really effective way of making more people to know the song and for people to buy the song video. many more people would know the and it could become an instant success like skyfall by Adele. This helps the artist get more views and fans and be more well known as its a main soundtrack from the film so it helps both the film and the artist by increasing their audience more as people  might have not known about Pitbull before the film was released. the music video for this is much more better because it will reach out to more different types of viewers and the song will be in a movie and that will  cause two different types fans together and that would be a great news for the artist because more people will know the song and it would become a success. in the song video, the music video had various scenes from the movie 'the men in black lll' and this helps both types of businesses gain more money that they would get on their own but also to promote themselves at to get more viewers.

to be art in their own right

Some music video does not have he singer in the video, art video are videos that show art and shows a short story that is behind the song and the music video. these kind of videos are unique in because it is not like all the other typical music video and these music video stands out from the rest. in most artistic music videos, the artist does not appear in the video. this type of video wins a lot of viewers because the in most artistic music videos shows and tells a story  and it could be anything, from Teardrop from Massive Attack to Radioactive by Imagine Dragons. these two music video are very different from each other because the music video for Teardrop shows a baby in a whom and the music video for Radioactive is about war and shows videos from war in he war. however, both music video sends out a message to the world, for example, Radioactive massage is to war and violence. 

 

This is another example of an artistic video and it is called the scientist by Coldplay. i think that this is an artistic music video because it is not like the other typical music video because on this video, everything goes backwards. the first thought i had about this music video was  that something bad happened and he wanted everything to go back to how it was. it seems as if the story behind the video is that there is a scientist and he loses someone so then he puts the blame on himself because he thinks it's his fault, he feels as though he's been neglecting the person he lost. 

music video like this makes you think and makes you wonder on what is happening and what meaning behind he music video is. this song was a success and there are millions of people around the world that listens and like this song. the artist makes this video really clear and was thoughtful about what to do because having the everything go backwards makes the viewer think about what is happening.