i thought that this video was an extremely good music video because all of the effects explode out of the screen and that is what makes this video unique. the video has simple effect but just because that there are a huge number of effects popping out every tenth of a second, it makes you keep on wanting to look at the video. from the start of the video, there as a calm vibe and there is not much that is happening but in 01.05, there is a burst of colours from there and onwards. the artist had a good idea of making the lyrics as the effects because it would be hard to keep the audience entertained with plain and blank words floating the screen but the artist added colours, made different fonts, and a lot of movement as well that made the video successful. however, the music video is not recommended to people with photosensitive epilepsy so therefore, the music video would not get the most views that they could get. the music video has got 74,699,401 views in Youtube and still raising.
bad
i thought that this video had bad effects because it seemed too childish and fake, this means that the music video would reach out to a specific group of audience. i thought that the video didn't have anything special in it and that it was too basic. the video didn't pop out of the screen and there was nothing extraordinary. to make the music video better, the artist could add in more colour and make more effects that would keep the viewer entertained. i think that this is a decent video but it could be improved to gain more and different viewers. the video also seems to be rough and not smooth, for example, in 01.15 in the scene of the aliens running, it does not flow properly and it does not run smoothly.
large number of cuts
good
i chose this video because i thought that the it was fast pasted and there was many movement going on. this makes the video more entertaining and not dull and boring because when there are many cuts in a video, the is a lot to look at and it wont just be the same shot with the same background and because of this, the viewer will always be looking at the video because new shots and scenes will be show.from the start to 0.35, there are more then 30 cuts with 3 fades and that would keep the audience entertained because they with many cuts, the will always be new scenes that the viewer would be able to see so they will be attached to the video.
bad
This video here is a bad example of a number of cuts because there are rarely a cut in the video. for example, from the start to 1.00, there were only 2 cuts and that makes the music video dull and boring because there wound be anything new to look at and there wouldn't be anything that would entertain the viewer. the type of audience that would watch this music video would be people that are dedicated to Labrinth or Emeli Sande because there will not be a lot of people that would watch the artist sit or stand and just singing. however from 1.15 and on there are more cuts on the video.
cutting to the beat
good
this is a good video for cutting to the beat because the the video goes with the music very well and in most times, the video cuts when the beat of the music changes which makes the viewer engaged and it also makes you head bounce. this artist is more experienced and he knows how to make the video better. this video was very successful because of the music and also because the video goes with it. so the video also helps the music and they both match. in 02.40 the music builds up and as the beat picks up and kicks in, the video also kicks in at 02.58.
bad
Music video that do not cut to the beat could be confusing because the viewer would not feel too attached to the video where as if the video would cut to the beat, the viewer would feel more engaged to the video and more involved. this music video has a lot of camera techniques but is at times, the video do not cut to the beat so that does not make the video flow very well. for example, from 0.35 to 0.45, i couldn't see any cutting to the beat but there were angles and movement that was being used which made the video better. this music video has got 53,100,244 views on YouTube only half of the viewers would be looking at the music video because the video does not make the viewer feel involved or engaged with it.
varied camera language
good
i chose this music video because it had all the camera techniques that could be used from close ups to panning. this video keeps the viewer entertained by adding new stuff to the video and new scenes, this helps because it makes the audience engage with the video. having more camera language makes the video more affective and that impresses the audience. in some ways, the video is also stimulating because it goes well with the music and there is also a short story being told. if this video didn't have any camera language, it wouldn't be as much successful and it would just be boring and unexciting.
bad
i chose this music video because it only has one shot and no camera language or any effects. the video is not necessarily bad because the artist entertains the audience by performing. this music video is already very successful with 351,356,114 views, this is because it is unique and stands out from other music video because it is simple and has nothing special. the artist is also singing in-from of the camera so it makes the viewer feel as if they are there with him. i think that the video could be a bit better by adding some more camera language such as a close up to make the the video to be more improved.
green screen
good
green screen is used to change the background on a video, and in this music video, the artist did it very well. the background might of not been the best choise but there is no faults or errors which makes and most video find it hard to get it perfect. even this is a simple green screen effect, the background makes the video a little bit better but it could imply about someone being stuck in a fantasy world than a reality.
bad
i thought that this video used the green screen well and had an excellent idea of what to do. in the start of the video, it feels as if you are there and engaged in the video because you can hear the director and what is happening. the video was extremely affective and amusing because it makes the audience think about how they have done that and what is happening so the video could also be thought-provoking. the only down side to the video is that at times, the legs do not match up and you could also see parts of the green screen like in 01.20. however, apart from the little mistakes, this video could be really entertaining and great to watch because the video makes you think about how they made it like on 1.10 when the legs moved on to another person.
lip-synching
good
this music video is had great lip synching and i think that it is because the song is slow and calm. the artist also makes you feel more engaged to the video my adding movement to the video like in 02.05. What makes the lip-synching good it that the artist mouth is not loose and the timing is perfect. this could be because the artist was singing the song at the same time.
bad
bad lip synching is when the artist is not in time with the video so then it would look like a music playing and a person saying something different to the words in the song. this could effect the video massively if the lip synching of the music video is bad because every viewer would find it annoying and think that the artist is not taking the work seriously. i have chosen Flo Rida because all of his songs are fast paced and and most people find it hard to keep up to songs that are fast paced. an example of this would be on 0.40 to 1.00 because at times he misses the word but he covered it well by always having a cut in the middle where he raps. the reason why he could of cut in the middle of the rap might be because he couldn't do it well so he covered it with a cut. this is a good video with 26,236,437 views on YouTube.
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