Andrew Goodwin made theory about rules of music video and the difference between the music video and the message that the artist is trying to spread out. His theory implies that the relationship of the visual and the song are built between the close-ups of the artists which gives the artist the representation that is needed. The relationship between the lyrics and video are shown through the visuals in the music video which amplifies, illustrates and contradicts the lyrics of the artist. voyeurism is used to increase the music video's attractiveness and this is mainly used for males so that the video would get more views and it is getting more popular so now there are many music videos that are using voyeurism. intertexual is when the a different type of media such as films or TV link to the music video, this is usually humorous and keeps the audience entertained. the record label usually include a various amount of close ups in the artist music videos so that the it is clear who the artist is and it makes the artist the main person and for the audience to feels more closer to the artist. the genre of a music video changes everything about the song and the music video because if the genre would be pop, the artist would be wearing glamorous clothes and expensive accessories where as for hip-hop, the artist would be wearing baggy clothes, bandanas, snap-back and tattoos but that is mostly iconography, so there for the genre would change the music video dramatically but mainly the characteristics of the artist.
illustrating
Illustrating is when the video shows exactly what the lyrics are saying and it gives the music video a short film vibe to it.
this would be an example of illustrating as it shows the artist getting drunk. the lyrics and the visual go very well together as it is shown on 1.18 when the lyrics said "I'll get drunk again" and the video shows the artist drinking. i think that this is a good illustrating music video as the lyrics is generally about getting drunk and that is what the artist does in the video. This is a very good example of illustrating as through out the whole video she is pretty much showing what the lyrics are saying. to make the video more entertaining, they added a cat to the video and gave it human features, for example, from 0.40 the cat was acting like it was the artist best friend by helping him and playing games with him. however, this music video is repetitive at times such as 0.38, it shows the opening a can to drink and it shows the same on 0.43 (5 seconds after the first). illustrating music video usually sticks in the audiences head and is also successful, this music video was successful with more then 16million views on YouTube.
amplifying
amplification is used to make the audience feel the mood of the song. this usually works with sad, slow and emotional songs because most audience would be able to relate to it and it would also make the audience feel down.
the music video that i have chosen is an emotional and blue song and it is shown on 0.40 when the tempo of the song slows down and the drumming stops and that makes the lyrics more clear and because most of the instruments stops and slows down. on 1.45 the lyrics said "oh I never meant to cause you trouble, And oh and I never meant to do you wrong" which gives the audience a sorry type of feeling. the body language from that start at 0.45 added more effect because the artist is looking down and dejected and the audience gets the same feeling. the visual and lyrics go very well together for this song as both sends out a troubled feeling. the song on its own are very powering and it makes you think about someone you miss or had troubles with and the video also helps because of the face expressions and what is shown on the video.
this music video is a great example of contradicting as the visual has nothing to do with the song. the video makes the audience pay more attention on the video and and not the song. this makes the audience feel as if they are watching an actual tennis match but the song makes the music video bizarre because the song makes the video confusing. the video itself makes the audience watch the tennis match, this might be because the song fades out as they are concentrating more on the tennis but this music video was very successful with 47,030,005 views on YouTube.
iconography
Eminem is know for his style of clothes and for his rapping and because of the type of clothes that he wears, there are many people who wear the same types of clothes that he wear and mimics him. in 0.48, Eminem and his crew wears the typical baggy shirts and trousers that most hip-hop and rapping artist always wear. these types of artist and music videos are usually all based on cars, gangsters, baggy clothes, jewelry and money but this music video adds some humor to it.
close-ups
the first shot of this music video was a close-up of the artist and that makes a good effect as the music because usually, a music video starts with shots of the landscape and area that they are in. the close-up of the dove in 0.21 makes a great effect and an impact because there are not many shots like that in other music videos and it goes with the song as it is wonderful. through out the music video, the artist shows the audience some shots of wonderful objects and people such as in 0.16 when there was a lady with an amazing tattoo on her back. there are many close-ups of the dove like on 1.12 which could mean that the artist is a person who advocates peaceful or conciliatory and that could be the message that he is spreading out.
voyeurism
this music video is a great example of voyeurism as it has women with limited clothes on from start to end. the video is certainly aimed at males because it has everything that a typical male would like such as guns on 0.21, cars on 0.35 and exposed women throughout the video. we imminently get their attention from 0.20 when the artist uses a sniper to spy on the woman but it is also when the beat and tempo of the song increase. this type of music video is mainly aimed at males and to keep them entertained, in this way, the video will get many views and all the males would have a pleasure watching the video. as you go on through the video, at 2.06 there are a group of women in a room and performing with tight and short clothing, this implies that the women in the video are objects to make the audience feel pleasure and because the majority of the audience are males, they would feel as if they are looking down on the women as well.
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