Style and Convention of Music Vidoes Content

Performance, Concert

This is a performance music video because it shows just the artists dancing and it shows just them performing in the music video. this type of music video feels affective to the audience because it feels as if they you are there and they are dancing in-front of you. the artist have been dancing throughout the music video and this is why it is a performance music video, they started dancing at 0.08 and kept on dancing since then. music video such as this do not come very often and i think that the performing type of video are lively. this video has got 1,034,732 which is not of a big success as their others but it is still good.

Narrative

this music video seems to be narrative because the music video tells a story and it shows you a type of film. It also keeps the audience watching the video as they want to know whats going to happen next. the artist has added humour to the music video and that is why it could be very successful. the music video at the start shows a comic book effect from when there was a boy 0.09 until the music video finishes. the first shot of the music video also makes you think that you are attached to the music video because it shows you a scene in the studio and it seemed as if they were starting a show because the actor was counting down from 0.01 to 0.06 throughout the video, there are various scenes that are entertaining and amusing, this could makes the audience want to continue watching the video and also like the song. the music video has got 94,191,605 views from YouTube which is very successful.

Interpretative

i chose this music video because the lyrics and the video went together really well and it was like a short film. the music video showed someone that needed help from his problem and him going to someone and trying to solve it, the lyrics tells the story and it all suited each-other and it made it clear. It also keeps the audience watching the video as they want to know whats going to happen next. it will also impact the audience as it helps them understand what is happening so they can keep up. the audience feels like they are watching a short story and what made it entertaining was because it was funny, affecting and captivating. this music video has got 13,362,043 view in YouTube and counting. 

Impressionist

i thought that this music video was unique because the video gave you the view and the eye of the ball. it shows us the perspective of the ball and that makes this music video different from all the other music videos. This is where the video that is being shown do not match the mood and pace of the song. this is original and because of that, the music video sticks in your mind. it seems as if you are taking a journey and that makes an impact on the audience and i thought that this would be a great Impressionist music video as it makes the audience feel like they are a part of the video. this music video was a success as it has got 3,108,812 views in YouTube.

Surrealism/ Abstract

this was a great abstract example for an abstract music video as it has effects that seems to be from the future. the reason why the music video is abstract is because at 0.07, there were robots working on a futuristic machine that i shown on 0.05. the video pulls you in because it shows you something new and the effects also grab you in. the video also shows you and sends out a message, this could be because he wants to get something across and it has worked because the video has got 85,760,650 views on YouTube. 
the effects that has been used made unusual but it won the audience and that could be because the video was entertaining. the impact that the music video would have on the audience is that they would be surprised but entertained because they would not understand what is happening all the time so they would keep watching the video to see how it would end. 

Animation ( stop motion and digital)

cartoons are extremely important and magnetic to children so this music video by the Gorillaz attracts the young audiences. To create a animation music video, the artist has to be creative and artistic because to make the music video successful, the video has to be entertaining enough to bring in the audience. This music video is unique because there are very few animated music videos and and this would get famous to different types of audiences, people that likes comics and people who likes rock. this types of video feels as if you are watching a short cartoon and that could be why it would bring in some young audience. the music video has got 8,771,182 which is pretty good for this type of video. 

parody

parody is a more funny and comical video than the official music video. parody is famous on YouTube as people search it for entertainment and it is really successful because even if they are not accurate, it will still be an entertainment. people makes a video that is similar to the official music video but adds a little twist to it that would make the video entertaining. the parody video that i have chosen makes a lot of changes from the official such as changing the words, for example, on 0.44, the actor said 'i don't know you, and you look crazy, you look like a dude, and your eyes are lazy' which is completely different to the official words of the song but it still fits in well with the song and music.